How do you teach entrepreneurship to high school students?

by Rocco Tarasi

How do you teach entrepreneurship to high school juniors? In only one hour?

I had the privilege this summer of speaking for an hour to students at the Neighborhood Academy, a college prep school in Pittsburgh for low-income students, about being an entrepreneur. “Being an entrepreneur” is certainly a broad topic, and you could choose to focus on a number of different areas. I decided that I would have three goals: make it simple, make it inspiring, and make it practical.

IMRB launches WAM: What is it?

When topics discussed are about the Internet, I always seem to have a lot of questions and being regarded as a person with a lot of questions by the panelists at IMRB’s launch of WAM in India at ‘Internet Works!’ I proved my point of being the confused man :-)

I completely agree to the perspectives of the panelist

• Thomas Puliyel, president, IMRB International - for showcasing the need of the B2B Consumer.
• R Gowthaman, leader, South Asia, Mindshare when he said Digital is a marketing medium rather than an advertising medium
• Nitin Mathur, director, marketing, Yahoo! India - Investment and Collaboration is required to make this work
• Sam Balsara, chairperson, Madison World - to which figures do I believe? Credibility is important

Sam Balsara said - "Any data from a media owner is completely meaningless. I always urge media owners not to waste time on arriving at estimates. Third party data is much more meaningful."

This reminded me of a campaign I monitored on the clients behalf on the number of entry points to the particular website via our campaign just to see the effectiveness. The hits were about 2000 rather than the claimed 6000 by the media publishing firm! (Of course, I did put up a tracking code secretly to collect intelligence reports via analytics)

Here's my key take away points of the new product. (Note : I have not used it first hand)

How To Give A Great Speech

Steve Jobs' 2005 commencement address at Stanford University has been viewed more than 2 million times on YouTube. Five years after he delivered it, a text version still flies around the Web. The speech is as powerful for its message--stay hungry, stay foolish--as it is for its structure and delivery. "Today I want to tell you three stories from my life," says Jobs. "That's it. No big deal. Just three stories." And with that, viewers (and readers) are hooked.

Future public speakers of the world, take note. You don't have to be a Silicon Valley billionaire to deliver a great speech. The best speeches include a clear, relevant message and a few great stories to illustrate it.

The Four Capacities Every Great Leader Needs

By Tony Schwartz @HBR

When I was a very young journalist, full of bravado and barely concealed insecurity, Ed Kosner, editor of Newsweek, hired me to do a job I wasn't sure I was capable of doing. Thrown into deep water, I had no choice but to swim. But I also knew he wouldn't let me drown. His confidence buoyed me.

Some years later, I was hired away by Arthur Gelb, the managing editor of the New York Times. This time, I was seduced by Gelb's contagious exuberance about being part of a noble fraternity committed to putting out the world's greatest newspaper.

Over the last dozen years, I've worked with scores of CEOs and senior executives to help them build more engaged, high performance cultures by energizing their employees. Along the way, I've landed on four key capacities that show up, to one degree or another, in the most inspiring leaders I've met.

5 leadership lessons from Mac OS X Lion launch

Steve Jobs headed up another seemingly successful Apple product launch Wednesday, taking to the stage in Cupertino to announce a revamped MacBook Air and updated operating system. Jobs and the other Apple bigwigs not only rolled out a few drool-worthy products, they also offered a more subtle lesson in business leadership.

Fast Company pinpointed five leadership lessons doled out at the Back to the Mac event that business-minded folks can take home. (A cheaper take home than a $1499 MacBook Air, no doubt.)

• Adapt. Take note of what works with one product line and apply it to your other product lines.
• Rethink. Don’t straight up copy “what works” within your product line.
• Stand strong. Don’t follow trends blindly and hold your ground on things of value to your customers.
• Understand. Read between the lines of what you’re really selling.
• Sparkle. Add a touch of pizazz.

Full Story at FastCompany