Steve Jobs headed up another seemingly successful Apple product launch Wednesday, taking to the stage in Cupertino to announce a revamped MacBook Air and updated operating system. Jobs and the other Apple bigwigs not only rolled out a few drool-worthy products, they also offered a more subtle lesson in business leadership.Fast Company pinpointed five leadership lessons doled out at the Back to the Mac event that business-minded folks can take home. (A cheaper take home than a $1499 MacBook Air, no doubt.)
- Adapt. Take note of what works with one product line and apply it to your other product lines.
- Rethink. Don’t straight up copy “what works” within your product line.
- Stand strong. Don’t follow trends blindly and hold your ground on things of value to your customers.
- Understand. Read between the lines of what you’re really selling.
- Sparkle. Add a touch of pizazz.
Full Story at FastCompany
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