In this article, I would like to take you through two brilliant videos by Martin Lindstrom, the author of Buy-ology - The truth and lies about why we buy.
In brief, Martin talks about brands leveraging the subconscious mind of the consumers to buy products. He also talks about how research methodologies produce deviated results, how negativity creates positivity in warning notifications, how your body senses react to whims and fancies Neuromarketing.
Interview with Martin Lindstrom - Part 1/2
Don't miss part two!
Interview with Martin Lindstrom - Part 2/2
Do share your views through the comments!
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