NeuroMarketing - Playing with the consumers sub-conscious mind

In this article, I would like to take you through two brilliant videos by Martin Lindstrom, the author of Buy-ology - The truth and lies about why we buy.

In brief, Martin talks about brands leveraging the subconscious mind of the consumers to buy products. He also talks about how research methodologies produce deviated results, how negativity creates positivity in warning notifications, how your body senses react to whims and fancies Neuromarketing.

Interview with Martin Lindstrom - Part 1/2



Don't miss part two!

Top Ten Innovation and Marketing Articles

Well just thought of showcasing the top ten articles currently on the web with regards to Innovation and Marketing. This list however was compiled by Braden Kelley.

• Innovation and Porter’s Value Chain – Jeffrey Phillips
• Top 40 Innovation Bloggers of 2010 – Braden Kelley
• Building a Marketing Strategy for Innovation Efforts – James Pasmantier
• Rethinking Failure – Mitch Ditkoff
• Enhancing Creativity – Adult Games versus Kid Games – Stephen Shapiro
• Innovation Doesn’t Begin with Idea Generation – Jeffrey Phillips
• 50 Ways to Foster a Culture of Innovation – Mitch Ditkoff
• Problem Solving Skills Different Than Intelligence – Idris Mootee
• Does Your Culture Support Innovation? – Holly G. Green
• Future of Work – Saul Kaplan

How to Write a Marketing Plan with Five Questions

By Matt Heinz

Ask 20 marketers how to write a marketing plan, and you’ll get 20 different answers. Some have more strategy than tactics, some get tactical immediately without a strategic foundation. 

But the biggest problem most marketing plans have is that they’re company-centric. They’re written from your point of view, based on what you want from the market, and they fail to reflect or take into account your customer’s perspective.

The same is true for the sales process most companies use today. It’s easy to define the process you want your sales team to go through in working leads into opportunities and, eventually, closed business. A more valuable exercise may be to map the buying process. How do your customers buy, what stages do they go through, what triggers or accelerators drive them closer to making a decision?

How to get students involved in your product?

Children, students, youth – seem to form a distinct market in India, so massive in size, complexity and taste and entrepreneurs, marketers - everywhere are trying their best to grab their fleeting attention. They're part of that coveted 15 to 30-year-old demographic. If your product has a shelf life after college, you're in luck--you're catching them in their purchasing power formative years. But to use an appropriate analogy, selling to college students is never an easy thing.

That's because marketing to college students poses a special set of challenges. They're often transient, skeptical and cash-strapped thus making it a difficult market to penetrate.

So, how do you market to the student community? Here are some tips.

The Kiss Principle

If you’re thinking this is some really new way in the art of kissing, I’m sorry I’ll have to disappoint you. The ‘Kiss Principle’ is especially for marketers and it stands for ‘Keep it simple, stupid’.

‘Being quick’ is in, and marketers should take note. The ‘Kiss Principle’ is something that all of us can learn and act on every day. But in our 140-character world, let’s adjust and go with “keep it short, stupid.” I won’t pretend to be the first to use this acronym, but I’d like to apply to it to social-media marketing practices. At this point, I would also suggest that you might be interested in reading the 4 C’s that have replaced the 4 P’s in Marketing 3.0 before learning the ‘Kiss Principle’ for your understanding.

How great leaders inspire action

Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.

4 C’s that have replaced the 4 P’s in Marketing 3.0

Marketing 3.0 is all about leveraging social networking media. and now it's all about how in the 'hello' are marketers going to change their ideology. The problem here lies in transition from the old ideology to the new. Most businesses have started exploiting this new media just as any other advertising channel, and this, is the worst thing any business could contribute to the online community.

Businesses should understand the following,

The 4 P's of Marketing (price, product, promotion, and place) have now been replaced with 4 C's that include - Customer, Community, Collaboration and Convenience.