Showing posts with label Public Relations. Show all posts
Showing posts with label Public Relations. Show all posts

Sunday, October 31, 2010

How To Give A Great Speech

Steve Jobs' 2005 commencement address at Stanford University has been viewed more than 2 million times on YouTube. Five years after he delivered it, a text version still flies around the Web. The speech is as powerful for its message--stay hungry, stay foolish--as it is for its structure and delivery. "Today I want to tell you three stories from my life," says Jobs. "That's it. No big deal. Just three stories." And with that, viewers (and readers) are hooked.

Future public speakers of the world, take note. You don't have to be a Silicon Valley billionaire to deliver a great speech. The best speeches include a clear, relevant message and a few great stories to illustrate it.

Thursday, September 23, 2010

Will Social Media kill PR?

Public Relations have served companies for ages and its always been a great source for publicity. Hiring PR professional invariably got expensive and thus, as a result, specialized PR agencies sprouted. They have done a great job ever since then, but as of 2006, things began to change.

The advent of Social Media aka 'New Media' changed the tables. In the first decade of the 21st century, the world was introduced to a powerful personal network. A network where people could voice their opinions. In span of just a few years this new media grew faster than any earlier media in terms of reach and adaptation. It had viral effect to such an extent that companies woke up to harness this new medium. Over a span of just 2000 days, it has further evolved to become a threat to most of the earlier mediums. Now I do not proclaim that it will kill all the other medium at this instant nor do i say it will not kill it. But here are a few points I am  willing to share how Social Media might kill PR.

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